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BuzzFeed

Wordmark update, brand repositioning, and office designs for the world's leading source of Truth and Joy.

Offices welcome guests to Where The Internet Gets Made. Factory aesthetics and industrial details flow into absurd sculptures and installations; contradictions that reflect a company generating award-winning journalism and cat quizzes in equal measure.

Creative Direction: Dark Igloo
Art Direction: Dark Igloo & Devon McGowan

Interior Design: Will Davies, Lauren Espeth, Rob Ebeltoft, TJ Freda, Jake Longoria, Brooke Bamford, Devon McGowan

Manifesto Design: Kitron Neuschatz, The Collected Works, Dark Igloo




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© 2020 Jake Longoria