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Loop Dreams

Branding and exhibition design for LOOP DREAMS – GIPHY's first gallery show and a look at contemporary GIF art IRL. Lenticular prints, a custom arcade, VR environments, gigantic logo made of chairs, and a couple neon signs for good measure.

Completed at Dark Igloo
New York, NY

Exhibition Design: Dark Igloo
Branding: Jake Longoria, Dark Igloo
Art Curation: GIPHY Arts
Tech Direction: Hard Work Party
Fabrication & Installation: Rob Ebletoft
Neon Signage: Light Brite Neon
Arcade Fabrication: Arcades R Fun

Collateral Design: Brooke Bamford
Timelapse Photography: Kyle Sauer
Event Photography: Chris Cubellis








MoGA the world first Virtual GIF Art Museum made its debut at the Loop Dreams show. Viewers gradually descend through a variety of customized and strange environments, exploring the artwork in a new context. Viewers navigate a physically curious experience while learning about new GIF artists and seeing work at scales not possible IRL.

Play it yourself!

Art Direction: Jake Longoria
Developer: OONI
Publisher: GIPHY Arts






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© 1990–2017 Jake Longoria