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GIPHY

Highlights from 5 years of branding, creative direction for GIPHY.

It all started with the identity; a colorful reflection of the Internet's weirdness, nostalgia, technology, and self-expression.

Completed at Dark Igloo
New York, NY

Creative Directors: Dark Igloo
Design & Animation: Jake Longoria, Dark Igloo, Brooke BamfordTJ Freda, Kyle Sauer, Kati Rehbeck, Stephanie Stender, and everyone at GIPHY Studios

GIPHY Collaborators: Alex Chung, Ralph Bishop & Jesse Gilliam

Logo Comissions: Jimmy SimpsonVictor Courtright, Jordan Speer









GIPHY merchandise - like GIFs themselves - took retro iconography and infused them with an expressive attitude. Animation was evoked through lenticulars, floaty pens, and anything else that moved.







GIPHY merchandise - like GIFs themselves - took retro iconography and infused them with an expressive attitude. Animation was evoked through lenticulars, floaty pens, and anything else that moved.





What good is fueling self expression if the brand doesn't express itself?

Dark Igloo kickstarted GIPHY's original content library, shot the first Reaction Shoot™, watched some of our work attain meme status, directed brand videos, and set the styles that would guide thousands of comissions.









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© 2020 Jake Longoria